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| Criterion |  Growth Funnel Analysis |  Product Strategy Counter Metrics |  Product Strategy DIBB |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | 2-6 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Counter Metric List, Guardrail Definitions | DIBB document, Belief list, Bet list, Learning report | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | MetricsMeasurementStrategyExperiments | StrategyDecisionAssumptionsHypothesis | MetricsStrategyAlignmentMeasurement |