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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
60-120 min15-30 min1-2 h1-2 h Setup
Participantsdifferent
3-81-83-82-20
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogSMART Goal, Measurement Note, DeadlineNorth Star metric, Input metric tree, Measurement cadenceOKR set, Measurement plan, Review cadence
Tagsno overlap
GrowthRetentionConversion
GoalsPlanningMeasurementAlignment
GrowthMetricsAlignmentRetention
GoalsAlignmentOutcomesMeasurement
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