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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumLowMediumLow
Timedifferent
60-120 min15-30 minWochen bis Monate je Goal30-60 min
Participantsdifferent
3-81-83-102-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogSMART Goal, Measurement Note, DeadlineGoals, Idea bank, Step-project list, Tasks, Learning reportsCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthRetentionConversion
GoalsPlanningMeasurementAlignment
RoadmapOutcomesPlanningExperiments
MetricsMeasurementStrategyExperiments
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