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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
MediumLowLowMedium
Timedifferent
60-120 min15-30 min30-60 min1-2 h Setup
Participantsdifferent
3-81-82-62-20
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogSMART Goal, Measurement Note, DeadlineCounter Metric List, Guardrail DefinitionsOKR set, Measurement plan, Review cadence
Tagsno overlap
GrowthRetentionConversion
GoalsPlanningMeasurementAlignment
MetricsMeasurementStrategyExperiments
GoalsAlignmentOutcomesMeasurement
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