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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
60-120 min1-2 h Setup, laufend30-60 min1-4 Wochen
Participantsdifferent
3-82-82-61-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAARRR funnel, Metric baseline, Experiment backlogCounter Metric List, Guardrail DefinitionsExperiment results, Decision log, Learning summary
Tagsno overlap
GrowthRetentionConversion
GrowthMetricsExperiments
MetricsMeasurementStrategyExperiments
ExperimentsGrowthAnalyticsValidation
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