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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-2 h1-5 Tage1-2 h Setup, laufend
Participantsdifferent
3-83-8Nutzertraffic2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogNorth Star metric, Input metric tree, Measurement cadenceInterest Metrics, Conversion Signal, Learning NoteAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
GrowthRetentionConversion
GrowthMetricsAlignmentRetention
ValidationExperimentsDemandGrowth
GrowthMetricsExperiments
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