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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min90-180 min initial, dann laufend15-30 min90-180 min
Participantsdifferent
3-83-81-83-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogKPI Tree, Owner ListSMART Goal, Measurement Note, DeadlineGQM Table, Metric Profiles
Tagsno overlap
GrowthRetentionConversion
MetricsStrategyAlignmentMeasurement
GoalsPlanningMeasurementAlignment
MetricsMeasurementEngineeringAlignment
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