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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min90-180 min initial, dann laufend45-90 min1-2 h
Participantsdifferent
3-83-82-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogKPI Tree, Owner ListAnsoff Matrix, Growth Options, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthRetentionConversion
MetricsStrategyAlignmentMeasurement
GrowthStrategyMarketPortfolio
AlignmentStakeholdersStrategyFacilitation
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