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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min120 min initial, dann laufend90-180 min initial, dann laufend1-2 h
Participantsdifferent
3-83-63-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogHEART-GSM Table, DashboardKPI Tree, Owner ListNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
MetricsUX researchMeasurementSatisfaction
MetricsStrategyAlignmentMeasurement
GrowthMetricsAlignmentRetention
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