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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMediumMedium
Timedifferent
60-120 min1-2 Wochen1-2 h1-2 h Setup, laufend
Participantsdifferent
3-81-63-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment card, Result summary, Next betNorth Star metric, Input metric tree, Measurement cadenceAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
GrowthRetentionConversion
MarketingGrowthExperimentsLearning
GrowthMetricsAlignmentRetention
GrowthMetricsExperiments
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