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| Criterion |  Growth Flywheel |  Growth Growth Experiment |  Product Strategy KPI Tree |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 60-120 min | 1-2 Wochen | 90-180 min initial, dann laufend | 1-2 h Setup, laufend |
Participantsdifferent | 3-8 | 1-6 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment card, Result summary, Next bet | KPI Tree, Owner List | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | GrowthRetentionConversion | MarketingGrowthExperimentsLearning | MetricsStrategyAlignmentMeasurement | GrowthMetricsExperiments |