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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
60-120 minWochen bis Monate je Goal45-90 min30-60 min
Participantsdifferent
3-83-102-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogGoals, Idea bank, Step-project list, Tasks, Learning reportsAnsoff Matrix, Growth Options, Risk NotesCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthRetentionConversion
RoadmapOutcomesPlanningExperiments
GrowthStrategyMarketPortfolio
MetricsMeasurementStrategyExperiments
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