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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-4 Wochen30-60 min1-2 h
Participantsdifferent
3-85-202-63-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDiary Entries, Longitudinal Patterns, Experience TimelineCounter Metric List, Guardrail DefinitionsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
UX researchTrackingBehavior
MetricsMeasurementStrategyExperiments
GrowthMetricsAlignmentRetention
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