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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumLowHighMedium
Timedifferent
60-120 min30-60 min1-4 Wochen1-2 h
Participantsdifferent
3-82-61-63-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogCounter Metric List, Guardrail DefinitionsExperiment results, Decision log, Learning summaryNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
GrowthRetentionConversion
MetricsMeasurementStrategyExperiments
ExperimentsGrowthAnalyticsValidation
GrowthMetricsAlignmentRetention
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