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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumHighLowMedium
Timedifferent
60-120 minHalber Tag bis mehrere Wochen30-60 min1-2 h Setup, laufend
Participantsdifferent
3-84-122-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogBalanced Scorecard, Strategic Measures, Initiative MapCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
GrowthRetentionConversion
StrategyMetricsExecution
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
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