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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumHighLowMedium
Timedifferent
60-120 min1-4 Wochen30-60 min1-2 h Setup, laufend
Participantsdifferent
3-81-62-62-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summaryCounter Metric List, Guardrail DefinitionsAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
MetricsMeasurementStrategyExperiments
GrowthMetricsExperiments
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