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| Criterion |  UX Research First-click Testing |  Innovation Morphological Analysis |  UX Research Card Sorting |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 h | 20-45 min | 30-60 min |
Participantsdifferent | 10-30 | 2-8 | Based on research question | 2-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Morphological Box, Concept Combinations, Idea Shortlist | Content groups, Label set, IA hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | UXNavigationFindabilityValidation | IdeationInnovationCreativity | Information architectureNavigationStructure | BrainstormingIdeationCreativityReframingInnovation |