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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage90-180 min initial, dann laufend25-40 min30-60 min
Participantsdifferent
Nutzertraffic3-81-52-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Click Data, Interest Signal, Learning DecisionKPI Tree, Owner ListLearning Card with evidence and next actionCounter Metric List, Guardrail Definitions
Tagsno overlap
ValidationExperimentsDemandDiscovery
MetricsStrategyAlignmentMeasurement
ExperimentsValidationDiscoveryLearning
MetricsMeasurementStrategyExperiments
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