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| Criterion |  Engineering Failure Scenario Analysis |  Business Strategy Ansoff Matrix |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-8 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Failure Scenarios, Risk Notes, Control Gaps, Test and Response Actions | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | FailureResilienceRisk | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |