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| Criterion |  UX Research Empathy Mapping |  Innovation Starbursting |  UX Research Affinity Diagramming |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min | 30-60 min | 45–90 min | 30-60 min |
Participantsdifferent | 4-8 | 3-10 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Star-Shaped Question Map, Question List, Assumption List | Theme clusters, Insight statements, Opportunity areas | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | SynthesisQualitativeWorkshop | BrainstormingIdeationWorkshopDiscovery | SynthesisQualitativeRoot cause | BrainstormingIdeationCreativityWorkshopDivergence |