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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min6 Wochen Cycle + 2 Wochen Cool-Down8-15 min30-60 min
Participantsdifferent
4-82-4 pro Pitch1-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsPitches, Bet-table decisions, Hill charts, Cooldown outcomesSketch Set, Idea Shortlist, Direction OptionsIdea pool, Theme clusters, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
PlanningDeliveryAutonomy
BrainstormingSketchingSpeedDivergenceDesign sprint
BrainstormingIdeationCreativityWorkshopDivergence
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