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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min6 Wochen Cycle + 2 Wochen Cool-Down30-60 min5-20 min
Participantsdifferent
4-82-4 pro Pitch4-121-20
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPitches, Bet-table decisions, Hill charts, Cooldown outcomesIdea pool, Theme clusters, ShortlistIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
SynthesisQualitativeWorkshop
PlanningDeliveryAutonomy
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationDivergenceSpeed
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