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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min6 Wochen Cycle + 2 Wochen Cool-Down45–90 min45-90 min
Participantsdifferent
4-82-4 pro Pitch3-102-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPitches, Bet-table decisions, Hill charts, Cooldown outcomesTheme clusters, Insight statements, Opportunity areasCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
SynthesisQualitativeWorkshop
PlanningDeliveryAutonomy
SynthesisQualitativeRoot cause
CommunicationStakeholdersDeliveryPlanning
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