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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Pareto Analysis
Decision Making
Pareto Analysis
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min60-90 min45–90 min30-60 min
Participantsdifferent
4-82-103-101-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsRICE Scores, Ranked List, Assumption LogTheme clusters, Insight statements, Opportunity areasPareto Chart, Top Causes, Focus List
Tagsno overlap
SynthesisQualitativeWorkshop
PrioritizationScoringRoadmapTradeoffs
SynthesisQualitativeRoot cause
PrioritizationQualityFocusRoot cause
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