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| Criterion |  UX Research Empathy Mapping |  Product Strategy KPI Tree |  UX Research Affinity Diagramming |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min | 90-180 min initial, dann laufend | 45–90 min | 1-2 h |
Participantsdifferent | 4-8 | 3-8 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | KPI Tree, Owner List | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | SynthesisQualitativeWorkshop | MetricsStrategyAlignmentMeasurement | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation |