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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Affinity Diagramming
UX Research
Affinity Diagramming
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min30-120 min45–90 min30-60 min
Participantsdifferent
4-82-63-102-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsObservation Notes, Improvement IdeasTheme clusters, Insight statements, Opportunity areasFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
SynthesisQualitativeWorkshop
LeanObservationProcessOperations
SynthesisQualitativeRoot cause
Root causeQualityOperations
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