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Criterion
Empathy Mapping
UX Research
Empathy Mapping
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min1-2 Tage20-45 min45–90 min
Participantsdifferent
4-810-30Based on research question3-10
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsClick Heatmap, Success Rate, Design RecommendationsContent groups, Label set, IA hypothesesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
UXNavigationFindabilityValidation
Information architectureNavigationStructure
SynthesisQualitativeRoot cause
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