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| Criterion |  UX Research Empathy Mapping |  Delivery Communication Plan |  UX Research Affinity Diagramming |  Delivery Shape Up |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min | 45-90 min | 45–90 min | 6 Wochen Cycle + 2 Wochen Cool-Down |
Participantsdifferent | 4-8 | 2-6 | 3-10 | 2-4 pro Pitch |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Communication Plan, Channel Matrix, Message Cadence | Theme clusters, Insight statements, Opportunity areas | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes |
Tagsno overlap | SynthesisQualitativeWorkshop | CommunicationStakeholdersDeliveryPlanning | SynthesisQualitativeRoot cause | PlanningDeliveryAutonomy |