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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min30-60 min45-90 min45–90 min
Participantsdifferent
4-81-52-83-10
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsABC Classification, Focus Rules, Control ListDecision Matrix, Scoring Rationale, Selected OptionTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
PrioritizationOperationsPortfolio
DecisionCriteriaScoringTradeoffs
SynthesisQualitativeRoot cause
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