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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min1-6 Wochen2-4 h45–90 min
Participantsdifferent
4-84-104-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research Gaps8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanJourney Map, Pain-point List, Opportunity BacklogTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
QualityProblem solvingRoot cause
JourneyServiceService design
SynthesisQualitativeRoot cause
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