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| Criterion |  Innovation Double Diamond |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | Wochen bis Monate | Mehrere Wochen | 20-45 min | 2-4 h |
Participantsdifferent | 3-12 | 2-6 researchers plus sample | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ProcessDivergenceInnovation | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure | StrategyPositioningInnovationValue |