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| Criterion |  Facilitation Dot Estimation |  Product Strategy SMART Goals |  Growth A/B Testing |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 5-20 min | 15-30 min | 1-4 Wochen | 1-2 h Setup |
Participantsdifferent | 3-20 | 1-8 | 1-6 | 2-20 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Effort Heatmap, Risk Signals, Discussion Targets | SMART Goal, Measurement Note, Deadline | Experiment results, Decision log, Learning summary | OKR set, Measurement plan, Review cadence |
Tagsno overlap | EstimationEffortRisk | GoalsPlanningMeasurementAlignment | ExperimentsGrowthAnalyticsValidation | GoalsAlignmentOutcomesMeasurement |