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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
LowLowMediumLow
Timedifferent
1-2 h20–45 min90-180 min initial, dann laufend15-30 min
Participantsdifferent
2-8Small cross-functional group3-81-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportRisk list, Mitigation plan, Assumption logKPI Tree, Owner ListSMART Goal, Measurement Note, Deadline
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
RiskDecisionFailurePlanning
MetricsStrategyAlignmentMeasurement
GoalsPlanningMeasurementAlignment
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