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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-2 h90-180 min initial, dann laufend15-30 min1-2 h Setup
Participantsdifferent
2-83-81-82-20
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportKPI Tree, Owner ListSMART Goal, Measurement Note, DeadlineOKR set, Measurement plan, Review cadence
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
MetricsStrategyAlignmentMeasurement
GoalsPlanningMeasurementAlignment
GoalsAlignmentOutcomesMeasurement
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