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| Criterion |  UX Research Diary Study |  Business Strategy Porter Five Forces |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 120 min initial, dann laufend | 45-90 min |
Participantsdifferent | 5-20 | 2-8 | 3-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Five Forces Analysis, Competitive Risks, Strategic Options | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyCompetitionMarket | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio |