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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-4 Wochen1-2 hHalber Tag bis mehrere Wochen45-90 min
Participantsdifferent
5-203-84-122-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineNorth Star metric, Input metric tree, Measurement cadenceBalanced Scorecard, Strategic Measures, Initiative MapAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
UX researchTrackingBehavior
GrowthMetricsAlignmentRetention
StrategyMetricsExecution
GrowthStrategyMarketPortfolio
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