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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-4 Wochen90-180 min initial, dann laufend1-5 Tage30-60 min
Participantsdifferent
5-203-8Nutzertraffic2-6
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineKPI Tree, Owner ListClick Data, Interest Signal, Learning DecisionCounter Metric List, Guardrail Definitions
Tagsno overlap
UX researchTrackingBehavior
MetricsStrategyAlignmentMeasurement
ValidationExperimentsDemandDiscovery
MetricsMeasurementStrategyExperiments
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