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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-4 Wochen45-90 min1-2 h Setup, laufend1-2 Wochen
Participantsdifferent
5-202-82-81-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineAnsoff Matrix, Growth Options, Risk NotesAARRR funnel, Metric baseline, Experiment backlogExperiment card, Result summary, Next bet
Tagsno overlap
UX researchTrackingBehavior
GrowthStrategyMarketPortfolio
GrowthMetricsExperiments
MarketingGrowthExperimentsLearning
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