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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | GrowthMetricsExperiments | StrategyMetricsExecution |