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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Growth Pirate Metrics AARRR |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation |