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| Criterion |  UX Research Diary Study |  Business Strategy Ansoff Matrix |  Decision Making Decision Matrix |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 5-20 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Ansoff Matrix, Growth Options, Risk Notes | Decision Matrix, Scoring Rationale, Selected Option | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | UX researchTrackingBehavior | GrowthStrategyMarketPortfolio | DecisionCriteriaScoringTradeoffs | StrategyDecisionAssumptionsHypothesis |