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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
HighLowHighLow
Timedifferent
1 Tag bis mehrere Wochen45-90 minMehrere Wochen30-60 min
Participantsdifferent
4-102-82-6 researchers plus sample2-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsRACI Matrix, Responsibility Map, Decision NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
InnovationPrototypeResearch
RolesResponsibilityGovernanceOperations
OutcomesInnovationResearchQuantitative
DecisionRolesGovernanceAlignment
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