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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Failure Scenario Analysis.
Engineering
Failure Scenario Analysis
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.In critical processes, it is not enough to plan only for the normal case. Failure Scenario Analysis looks at the path into failure and shows which failures, chains, and control gaps cause the most damage.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
HighLowMediumHigh
Timedifferent
1 Tag bis mehrere Wochen20–45 min1-3 hMehrere Wochen
Participantsdifferent
4-10Small cross-functional group3-82-6 researchers plus sample
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsRisk list, Mitigation plan, Assumption logFailure Scenarios, Risk Notes, Control Gaps, Test and Response ActionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
InnovationPrototypeResearch
RiskDecisionFailurePlanning
FailureResilienceRisk
OutcomesInnovationResearchQuantitative
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