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| Criterion |  Innovation Design Thinking |  Product Strategy Impact Mapping |  Product Strategy KPI Tree |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 1 Tag bis mehrere Wochen | 45-90 min | 90-180 min initial, dann laufend | Mehrere Wochen |
Participantsdifferent | 4-10 | 3-8 | 3-8 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Impact Map, Outcome Hypotheses, Delivery Options | KPI Tree, Owner List | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | OutcomesStrategyBehaviorPlanning | MetricsStrategyAlignmentMeasurement | OutcomesInnovationResearchQuantitative |