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Selected:Design ThinkingCommunication PlanShape UpOutcome-Driven Innovation
Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
HighLowMediumHigh
Timedifferent
1 Tag bis mehrere Wochen45-90 min6 Wochen Cycle + 2 Wochen Cool-DownMehrere Wochen
Participantsdifferent
4-102-62-4 pro Pitch2-6 researchers plus sample
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Problem Statement, Prototype, Test LearningsCommunication Plan, Channel Matrix, Message CadencePitches, Bet-table decisions, Hill charts, Cooldown outcomesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
InnovationPrototypeResearch
CommunicationStakeholdersDeliveryPlanning
PlanningDeliveryAutonomy
OutcomesInnovationResearchQuantitative
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