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| Criterion |  Innovation Design Thinking |  UX Research Card Sorting |  Innovation Brainwriting |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | 1 Tag bis mehrere Wochen | 20-45 min | 15-30 min | Mehrere Wochen |
Participantsdifferent | 4-10 | Based on research question | 3-12 | 2-6 researchers plus sample |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses | Idea sheets, Expanded concepts, Prioritized list | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | InnovationPrototypeResearch | Information architectureNavigationStructure | BrainstormingCollaborationInclusionIdeas | OutcomesInnovationResearchQuantitative |