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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an eight-panel idea sheet with varied sketches beside a timer set to eight minutes.
Innovation
Crazy 8s
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 hMehrere Wochen8-15 min30-60 min
Participantsdifferent
3-82-6 researchers plus sample1-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Sketches, Concept Directions, Design DecisionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSketch Set, Idea Shortlist, Direction OptionsIdea pool, Theme clusters, Shortlist
Tagsno overlap
SketchingCollaborationIdeation
OutcomesInnovationResearchQuantitative
BrainstormingSketchingSpeedDivergenceDesign sprint
BrainstormingIdeationCreativityWorkshopDivergence
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