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Criterion
Paper illustration for Design Studio
UX Design
Design Studio
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h30–60 min45–90 min30-60 min
Participantsdifferent
3-84-83-104-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Sketches, Concept Directions, Design DecisionsEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasIdea pool, Theme clusters, Shortlist
Tagsno overlap
SketchingCollaborationIdeation
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
BrainstormingIdeationCreativityWorkshopDivergence
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