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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
HighMediumHighLow
Timedifferent
4-5 Tage1-2 TageMehrere Wochen20-45 min
Participantsdifferent
5-8Based on research question2-6 researchers plus sampleBased on research question
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Prototype, Test Findings, Decision RationaleFindability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesContent groups, Label set, IA hypotheses
Tagsno overlap
Design sprintPrototypeValidationInnovation
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
Information architectureNavigationStructure
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