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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
HighMediumHighLow
Timedifferent
4-5 Tage45-90 minMehrere Wochen30-60 min
Participantsdifferent
5-82-82-6 researchers plus sample2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Prototype, Test Findings, Decision RationaleDecision Matrix, Scoring Rationale, Selected OptionDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesICE Table, Top Idea List
Tagsno overlap
Design sprintPrototypeValidationInnovation
DecisionCriteriaScoringTradeoffs
OutcomesInnovationResearchQuantitative
PrioritizationScoringGrowthDecision
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